| Hi Everyone,
I would like to introduce SOYO brushes in this newsletter. SOYO brushes are produced by the renowned hair and makeup artist, Hiro Odagiri. He is a celebrated hair and makeup artist loved not only for his exceptional talent, but also for his infectious and charming personality. “SOYO” is the very first brand produced by Hiro Odagiri. At first, you might think the name simply comes from his signature catchphrase, “Soyo~” (meaning “That’s right!”), but it actually carries a deeper double meaning: “Soyo” (素養), which translates to essential qualities or inner foundation. SOYO brushes are authentic Kumano fude—traditional Japanese makeup brushes handcrafted in Kumano. Thank you, Toshiya P.S. I found this youtube quite long so please watch it when you have time. |
Introducing SOYO brushes
